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Customer data gone walkies?
Topic: Data ManagementTags: customer dataIt can be a real nightmare for brand owners and is happening more often than we think. It is enough to look at a number of recent mishaps to understand how...
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Turn your data into something useful
Topic: Data ManagementTags: marketing campaignsFacebookemail campaigncustomer dataBirthdays, relationship statuses and nationalities are three simple pieces of information that anyone can easily find,...
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Unlock the potential of your data at ad:tech London
Tags: Henry Smithdatacustomer dataad:techOn 19th- 20th September ad:tech returns to London Olympia for two days filled with seminars and conferences, lifting the lid on big topics in digital marketing....
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Hitting the Target with Marketing ‘Magic Bullets’.
Topic: Segmentation & TargetingTags: targetingOFFICE Shoesinternet worldcustomer dataAstley ClarkeOver the last 10 days I have been visiting Emailvision’s offices in Barcelona, Sao Paulo and New...
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Three Ways Social Data Can Drive Sales and Customer Loyalty
Topic: ContextualizationTags: contextualizationsocial mediacustomer dataAs a marketer, you will already collect and use a huge amount of customer data to deliver more relevant and personalized...
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How to Achieve the Elusive Single Customer View – 5 Tips for Marketers
Topic: omnichannelTags: Single Customer Viewmarketingcustomercustomer dataThe rise of multi-screen shopping, browsing and the ever growing requirement for marketers to gather information from their...
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Overcoming Data Challenges
Topic: marketing challengesTags: marketingconsumer datacustomer datadataData is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium...
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Overcoming Email Challenges
Topic: marketing challengesTags: datacustomer datadata marketingMore emails than ever are being sent, but fewer emails are actually ‘seen’ by consumers. It is estimated that over 100 billion emails are...
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The importance of contextualization in customer relationship management
Traditionally, customer relationship management (CRM) refers to the strategies marketers employ to actively manage the customer experience; the marketing programs they design to influence specific...
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